Astro
A few years back Astro Yogourt went through a refresh that included a logo update and new packaging design. To showcase this new look, a newly designed website was also needed. I was the CD on this project which included doing an audit of the existing site (usability, accessibility, content), curating the recipe collection, and planning the photo shoot. The new site not only features a fresh, modern design, but is also responsive for the first time.
Mobile-friendly Design
Website Photography
We carved out a small portion of the redesign budget to include a new library of product photography that featured the new packaging design, as well as recipe inspiration images for sweet and savoury. We kept the lighting very natural, and the set design very neutral. This allowed the new packaging and colourful flavour cues to be the heroes. We made sure to shoot wide to include lots of extra counter and wall space to allow for responsive design, and allow maximum legibility with copy.
