Harley-Davidson's Chrome Sweet Chrome Promotion

Harley-Davidson was looking for ideas for a promotion to run during their slow season. Several ideas were pitched and in the end they loved the idea of not only giving away a bike, but the parts and accessories to really deck it out and allow the winner to customize their new Harley. Chrome accessories are highly coveted with bike enthusiasts so we felt this name would really work well. The promotion consisted of posters, hang tags, take-ones, clings, and a micro site.

Naturally we wanted to feature the prize bike, a Harley-Davidson Softail, already decked out with chrome accessories as inspiration. However, the only image the client had was one that had been shot outside on a lawn. The challenge was that all the chrome details were now reflecting the outdoors and didn't go with our concept creative.

We engaged a local retoucher to not only remove the bike from the scene, but to meticulously remove the lawn reflections and add in a more neutral finish that would highlight the chrome.